The Tell Us Never campaign was a collaborative one between Nike Football and Soccer.com in celebration of both Liverpool's apparel switch to Nike and also their historic win of the Premier League. We showcased three different stories to help LFC fans across the globe relate to and feel emotionally closer to their club than ever before.

Kate’s story, featured above, was the first of the three stories we rolled out in the campaign. Kate had an incredible hyperlocal story to tell of her childhood growing up in the shadows of Anfield. We then had the opportunity to tell Matteo Ritaccio’s story. Matteo is an American player from Long Island who is pursuing his dreams on Liverpool’s U23 Academy team. In the third and final feature story we interviewed the award winning podcasting team at the Anfield Wrap. 

This was one of the most comprehensive and ambitious campaigns I had the good fortune of leading during my time at Soccer.com. Final deliverables included three different short form storytelling content pieces, commercial product imagery for site and social, and a print piece (seen below). I truly have no words to describe how proud I am of my team for the work they created. This campaign was produced remotely across multiple time zones, countries and safely (following all local guidelines) in the middle of a global pandemic.